• Advertising
  • Film
  • About
  • Contact

Rachel McKay Steele

Writer and Breakfast Sandwich Eater

  • Advertising
  • Film
  • About
  • Contact

Toyota Brand Campaign Broadcast

Senior Copywriter

National TV Campaign with media buys across Sunday Night Football, the NBA, and primetime TV.

Toyota’s First Brand Campaign in 20 years.

Directed by The Mercadantes.

Blue Beetle X Toyota Tacoma

Senior Copywriter

Tacoma and Warner Brothers brand partnership for DC’s Blue Beetle

In cinema, digital, Meta, and TikTok

Toyota Grand Highlander Broadcast

Senior Copywriter, Saatchi & Saatchi

Production: Biscuit Filmworks

Director: James Rouse

Toyota All-Hybrid Camry Broadcast

Role: Senior Copywriter

Agency: Saatchi & Saatchi

Director: Twin

Production Company: Rakish

Camry Radio

Grand Highlander TikTok X Partnerships

American Eagle

Senior Copywiter

VaynerMedia

American Eagle, Organic Social, Fall 2021-Spring 2022

TD Bank

Trojan Valentine's Day

Copywriter

Broadcast and Digital

Agency: Sapientrazorfish

 

Trojan X Fandom

Copywriter

Digital and Social

Famous Footwear

Copywriter and Producer

Little Family Moments Make Life Big. And We're With You Every Step of the Way.

and

Where you go...

TV, YouTube, Instagram, and Vine

We made 8 videos plus cutdowns for two, new, national campaign for Famous Footwear. Shooting on both an Alexa and a Bolex, we mixed stop motion and live action footage, to capture a nostalgic and modern feel to match the tone of the campaign.

Almost 3 million views!

Agency: Ogilvy
 

T-Mobile X Jonas Brothers

Senior Copywriter

160/90

T-Mobile X MLB

Senior Copywriter 160/90

MLB All Star Weekend 2019

T-Mobile X Club Magenta

Senior Copywriter 160/90

T- Mobile Club Magenta at Lollapalooza, Electric Zoo, and Austin City Limits

Festival goers spend tons on VIP perks, but T-Mobile doesn’t believe in added fees, so we helped them bring VIP perks for the rest of us to Lollapalooza, Electric Zoo, and Austin City Limits through Club Magenta, unifying T-Mobile’s festival presence and adapting the perks and design to the fans at each fest.

T-Mobile B2B

Senior Copywriter 160/90

T-Mobile For Business Spice World 2019

Network Arcade (Winner Best Booth!)

Batiste Social Media

Senior Copywriter

Organic and Paid Social Media

Agency: SapientRazorfish

Ikea Mars

Senior Copywriter, TBWA/Chiat/Day New York

Spec work for Ikea

Because on this planet, we get to include one spec campaign in our books.

Amrika's Story

Copywriter/Producer/Co-Director

Let's Get Ready envisions a future when students from all socioeconomic backgrounds have the support they need to attain a college education.

(Head to Vimeo to watch in HD)

Agency: Ogilvy

TEDXNewYork

Copywriter

Client: TEDXNewYork

Agency: TBWA/Chiat/Day

Trojan XOXO Social

Copywriter

Instagram

Agency: SapientRazorfish

Brooklyn Film Festival Radio

Client: Brooklyn Film Festival

Agency: TBWA

Copywriter

Kenwood Vineyards

Social Media Copywriter

Client: Kenwood Vineyards

Agency: TBWA/Chiat/Day

Thomson Reuters

Copy for Print Ads for Grand Central Terminal

2015 Global Ace Awards

The 2015 Global B2B Ace Awards

Copywriter

Agency: Ogilvy

Billy Joel at MSG

Research, Creative Development, and website copy for Billy Joe’s supposed to be 10 show run at MSG in 2014. The residency will end after 10 years in 2014. 2http://www.billyjoelmsg.com/

Vampire Weekend AmEx Unstaged

Treatment Writer and Researcher, Creative Development

Laugh Exchange

Senior Copywriter

Brand Voice, App and Digital Copy

Laugh Exchange is where your phone meets funny. A new mobile comedy network, Laugh Exchange delivers fresh, short comedic videos to your phone.

5 Records with Nooka Jones

I created, directed, and edited a promotional documentary piece for Percussion Lab, a radio and live music show.

Toyota Brand Campaign Broadcast

— view —

Screen Shot 2022-11-01 at 11.39.39 AM.png

Blue Beetle X Toyota Tacoma

— view —

Screen Shot 2023-08-09 at 3.32.01 PM.png

Toyota Grand Highlander Broadcast

— view —

Screen Shot 2023-10-03 at 10.47.55 AM.png

Toyota All-Hybrid Camry Broadcast

— view —

Screen Shot 2024-06-11 at 11.10.44 AM.png

Camry Radio

— view —

Screenshot 2025-02-26 at 3.06.47 PM.png

Grand Highlander TikTok X Partnerships

— view —

Screenshot 2025-05-12 at 1.16.14 PM.png

American Eagle

— view —

Screenshot 2025-05-12 at 12.09.21 PM.png

TD Bank

— view —

Screenshot 2025-04-03 at 3.56.33 PM.png

Trojan Valentine's Day

— view —

Screen Shot 2018-02-24 at 10.11.01 PM.png

Trojan X Fandom

— view —

Screen Shot 2018-04-02 at 4.12.43 PM.png

Famous Footwear

— view —

Screen Shot 2015-06-04 at 2.12.43 PM.png

T-Mobile X Jonas Brothers

— view —

Screen Shot 2021-09-28 at 7.21.29 AM.png

T-Mobile X MLB

— view —

Screen Shot 2020-04-13 at 3.27.42 PM.png

T-Mobile X Club Magenta

— view —

Screen Shot 2020-04-13 at 3.39.02 PM.png

T-Mobile B2B

— view —

Screen Shot 2020-04-13 at 4.58.39 PM.png

Batiste Social Media

— view —

Screen Shot 2018-04-30 at 6.29.52 PM.png

Ikea Mars

— view —

Screenshot 2025-05-12 at 12.52.14 PM.png

Amrika's Story

— view —

Screen Shot 2015-05-28 at 1.36.19 PM.png

TEDXNewYork

— view —

Screen Shot 2016-10-14 at 11.09.41 AM.png

Trojan XOXO Social

— view —

Screen Shot 2018-02-24 at 10.19.01 PM.png

Brooklyn Film Festival Radio

— view —

Screen Shot 2017-04-07 at 2.09.55 PM.png

Kenwood Vineyards

— view —

Screen Shot 2016-10-14 at 11.29.36 AM.png

Thomson Reuters

— view —

Screenshot 2024-12-10 at 10.53.58 AM.png

2015 Global Ace Awards

— view —

Screen Shot 2015-05-28 at 12.27.17 PM.png

Billy Joel at MSG

— view —

Screen shot 2014-03-03 at 1.09.24 PM.png

Vampire Weekend AmEx Unstaged

— view —

Vampire Weekend Meets Steve Buscemi - Ep 1 I AMEX UNSTAGED

Laugh Exchange

— view —

Screen Shot 2018-12-13 at 4.25.06 PM.png

5 Records with Nooka Jones

— view —

5 Records with Nooka Jones

Powered by Squarespace 6